The first of SEO process is research. Commonly, there are some steps most companies take to give best result to each customer. Due to it will take long time, if you truly want getting bulk return from your investment, make sure first you have no idea stopping it in the middle of process. Research is crucial process for success SEO because it leads you all to get good or bad result. To start this process, your trusted company will take keywords and competitive research.
Keywords are main elements to SEO, but when you don’t research what your competitors take and do for their campaign and goal, some of you have possibility using similar keywords to your competitors. Surely this is not what you want, so just wait and see how company will work for your best result. It is not about fast result, but the most effective one that relates to your target.